Star-bucks Is A Lyfe
In Indonesia, teenagers to young adult tend to correlate hanging out in Starbucks will improve their image as one of the hippest people in town. Traditional coffee is less appreciated, moreover if it's not from a hip cafe or even worse if it's unbranded. Modern young generations in Indonesia are more into consumerism especially when it comes to Western brands. Everybody is flocking to the place where they can eat/drink and dress like Western people do.